Netflix customers worldwide watched 286.8 million hours of Stranger Things 4. That’s the most views of a show in a single week since the Squid Game phenomenon peaked with 571.8 million views. hours in a week between September and October of last year.
By comparison, the second season of Bridgerton, which premiered on March 25, generated 193 million hours of viewing in its first three days; became Netflix’s most-watched English-language TV show to date.
Netflix launched a website in mid-November that posts weekly charts of its most popular shows and movies, as well as a global ranking of the most-watched titles of all time. The charts are updated weekly and are ranked based on the total number of hours subscribers have spent viewing them.
The rankings represent an unprecedented trove of data on what’s popular on Netflix, detailing the most popular titles in the last week not only globally but also for more than 90 individual countries. It is by far the most transparency that Netflix has adopted for its audience. It will also help subscribers like you better control what’s hot on the world’s largest subscription streaming service.
For years, Netflix was notoriously tight-lipped about its viewership. Beau Willimon, creator of House of Cards, which put Netflix’s original programming on the map, once said the company wouldn’t even share viewership metrics with him.
But in the last couple of years, Netflix has become much more open about the popularity of its shows and movies to help it recruit talent and stoke hype. First, Netflix added a top trending ranking to its service, so people can see the most popular titles streaming on Netflix in their country on any given day. It then also began publicly sharing popularity stats for certain titles, publicizing the number of accounts that watched two minutes of a particular title in its first month of release.
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