After raising prices in the US and Canada in January, Netflix is ​​now considering a price drop. CEO Reed Hastings revealed during the company’s quarterly earnings call that Netflix plans to implement cheaper ad-supported plans.

If you’re excited about the opportunity to pay less for Netflix, you might want to stop your horses. The streaming giant will be examining what these cheaper plans might look like over the next year or two.

“Those who have followed Netflix know that I have been against the complexity of advertising and I am a big fan of the simplicity of subscription,” Hastings said on the call. “But as much of a fan of that as I am, I’m a bigger fan of consumer choice. And allowing consumers who would like a lower price and tolerate advertising to get what they want makes a lot of sense.”

Netflix’s move appears to stem directly from the loss of 200,000 subscribers last quarter. This is the first time in more than ten years that the service has reported a drop in subscribers. The company also forecasts a global subscriber loss of 2 million for the second quarter of this year.

At this rate, it doesn’t seem like raising prices or charging customers extra for sharing their passwords with others (which the company plans to do) is a smart move for Netflix.

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